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SUNDAY PAPER: The Return of Americana Glam with Ralph Lauren

THE MENASCO EDIT | Sunday Paper | Written by Milton Menasco

HOW RALPH LAUREN'S RETURN TO NYFW IS DESTINED TO INFLUENCE THIS YEARS' NFR FASHION


The last time Ralph Lauren showed a collection during New York Fashion Week was in 2019. Four years later the iconic American label, synonymous with grit, grace and elegance, has come home to New York City with a presentation that reminded everyone the importance of an American classic. By a classic, nonetheless.


Denim, sleek silks, delicate lace and feminine floral prints set the tone. It all felt very Ralph Lauren and undeniably country chic.

Photo Credit: Ralph Lauren


There wasn't much that veered from the typical Ralph Lauren fashion week presentations. Ralph Laurens' stayed in his very definitive lane for decades now. But it was the timing of it all, the approachability and again perhaps the validation of the lifestyle and culture.


“I think we are going to see a shift in NFR fashion this year,” says Alli Addison of Milton Menasco. “And the latest collection presented by Ralph Lauren is an excellent example of this. It’s quiet luxury, it’s understated elegance. Ralph has long been the king of the Canadian Tuxedo, so while western culture has always coincided with denim on denim, Ralph Lauren continues to remind us to keep it clean and classic. Denim will certainly reign supreme this December, but it’s the fine tailoring and a combination of feminine and masculine silhouettes influenced by Ralph Lauren that will elevate the cultural staple style. All in all, less cheese, more class.”

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