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The Menasco Edit

Stories of Equestrian Style with a dash of Western Spirit

  • Feb 12, 2023

A Round Up of Horse Centric Commercials Worth Watching | Written by Milton Menasco

In honor of National Marketing Day (otherwise known as Super Bowl Sunday) we've rounded up a collection of the Marketing Department's finest from over the years, from Cat Herders to Lonely Minis..

'CAT HERDERS' by Electronic Data Systems premiered in 2000 at the XXXIV Super Bowl. We'd like to think of this marketing smash hit as being ahead of it's time, withmany of the lines by the 15+ cowboy actors being completely improvised. And let's not forget the 50+ cats involved, making this an unforgettable production.

'A LONELY LITTLE HORSE' by Amazon Prime was the brainchild of London-based marketing firm Joint and brilliantly set to Sonny and Cher's 'Little Man' track is easily one of the most memorable, and heartstring tugging, commercials to air.

A Milton Menasco Valentines Day Gift Guide | Written by Morgan Edwards


As self-proclaimed suckers for love, we couldn't resist pulling together a short list of favorites to gift the loves of your life, including yourself. Here's our roundup of our top 10 gift-able goods to show your affection:

SHOP THE EDIT (clockwise from top left): Chestnut Pony Charm, Diamond Tennis Necklace, Cowgirls & Lovers Oversized Poster, American Cowboys by Anouk Krantz, MM x D&S Cowpoke Slippers, Floral Assault Mini Poster, Ivory Cowboy Boot Match Holder, Vintage Horse Tray and Palo Santo Bundle, American Equestrian Design by John Blackburn, Cowboys & Lovers Oversized Poster.

These oversized 24 x 36" posters say it all, no matter who and how you love. Printed in-house on 36lb matte poster stock, our oversized posters come rolled up and finished with a black grosgrain bow, ready for your framing and decorating pleasure. SHOP THE POSTERS.

Light it up and chill - get cozy with our cult-favorite MM x Dreamers & Schemers Cowpoke Emoji Slippers, vintage horse trays, intoxicating palo santo bundles and handmade cowboy boot match holders. All the essentials for a romantic night in, just add fire. SHOP THE GOODS.

For the horse lovers who have everything, add a book. Our collection of home library and coffee table objet d'art books continues to grow and are always a good idea when it comes to gifting. Consider Anouk Krantz' award-winning American Cowboys or the visually stimulating American Equestrian Design by John Blackburn and Nancy White. SHOP THE BOOKS.

Adornments that are undeniably charming, from our leather pony charms to the sparkling gold-plated diamond tennis necklace and the accessible art for all Floral Assault Mini Poster. Easy to give and easy to love. SHOP THE ADORNMENTS.


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