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DAILY BEAST: Ariat and Milton Menasco Debut...

DAILY BEAST EXCLUSIVE | Written by Layne Van Vranken

The limited-edition Ariat x MIlton Menasco Collaboration was featured this week in an exclusive piece with the Daily Beast. This one is for the Horse Girls.

"Let’s face it: Western wear is having a major moment. Whether it’s Beyonce’s or Post Malone’s foray into country music, the long overdue appreciation for all things boots and fringe on high-fashion runways, or the trendy horse girl aesthetic that’s gone viral on social media, it’s likely you’re seeing a fair share of rodeo-inspired looks out there in the wild right now. For all those in favor of this country-inspired fashion phenomenon, there’s a collaboration you can shop starting today that serves both preppy equestrian and Western heritage vibes. Ariat has joined forces with equestrian-centric brand Milton Menasco to debut a new collection that pays homage to the company’s love for horses."

Photography by Elizabeth Hay for Ariat

The two brands actually share a unique connection through a very specific horse. Alli Addison, owner of Milton Menasco, named the company in honor of her great uncle—a famous American painter known for his equestrian art. Menasco was once commissioned to paint Triple Crown winner Secretariat, the famous racehorse from which Ariat actually derives its name. Honestly, we’re just thankful this sequence of events transpired to bring us this sure-to-sell-out collab. According to Shane Holman, Head of Global Merchandising for Ariat, the two companies approached the collaboration as a play between the English equestrian and Western cowboy lifestyles.

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