WESTERN HORSEMAN: From the Editor's Desk
- Milton Menasco

- May 8, 2024
- 2 min read
Ariat x Milton Menasco | Written by Amanda Devan for Western Horseman
"April has flown by, leaving behind a historical eclipse and beautiful weather. Spring storms have begun to kick up here in East Texas. The grass is green, the sunshine is warm and the allergies are real. It has been so nice getting back outdoors with the kids, and we have had a busy spring at Western Horseman. Here are a few highlights!"
It’s like the clothing embodiment of the “come and get me grin” before an old-school cowboy does something unexpected.
Photography by Elizabeth Hay for Ariat
I have been a longtime fan of Milton Menasco as a brand. I think the clothes are so classic but still fun, interesting and functional. I was so excited when I heard about their collaboration with Ariat, a brand I also feel is so classically Western but not afraid to walk on the fringe of edgy fashion and collaborate with unexpected and unique creators.
While I was lucky enough to get my hands on the now-sold-out black Giddy Up cap and T-shirt, another favorite of mine from this collection are the Wexford Lugs. These boots easily transition from the barn to town and everywhere in between. They look like a high fashion runway Chelsea boot, but they function like a muck boot with all the durability and comfort Ariat is known for. The boot carries the signature cowpoke emoji that Milton Menasco weaves throughout its entire brand. That symbol brings a spikey youthfulness to this boot that would otherwise be old-money-classic. It’s the perfect combination of old school, new school and work boot. And if the Chelsea style isn’t YOUR style, and you go for something more versatile and casual, check out the Hilo instead. They are so fun, look great with jeans and are comfortable enough to wear all day long.
We are going to see a LOT more of Milton Menasco around the Western and English industries in the future. This is a great opportunity to grab an original, signature piece from two incredible brands!






I really enjoyed how this editorial captures the rugged yet refined spirit of western life — it feels authentic and heartfelt. The writing carries the same warmth as the open plains it celebrates. It made me think about timeless styles that blend tradition and attitude, like the Oregon Grateful Ducks Lettermens Jacket. It’s a perfect nod to classic varsity style with a bold, confident twist.
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Loving this breakdown of the Ariat x Milton Menasco drop—definitely one of the freshest collabs in Western fashion right now. That mix of heritage grit with high-style edge kind of reminds me of how the Connor McGregor suit redefined formalwear with swagger and modern flair. Western’s having its moment, and this collection proves it!
I recently got some Yellowstone Outfits from Real Jacket Maker, and the quality is top-notch feels just like something straight out of the show. Perfect for any Yellowstone fan looking for authentic style.