SUNDAY PAPER: Yeehaw Baby, Let's Go To Vegas

THE MENASCO EDIT | Sunday Paper | Written by Milton Menasco & Photography by Elizabeth Hay

WESTERN SET DESCENDING - Milton Menasco sets their sights on the Bright Light City

Prepare yourselves, because Cowtown is desert bound. For as long as we all can recall, Western Culture has descended upon the glittering streets of Las Vegas, Nevada to ring in the pinnacle of western sport, the National Finals Rodeo. And the team at Milton Menasco is more ready than ever.

“Our elevated cowgirl chic will take on the bright city lights of Las Vegas once again,”says owner Alli Addison, “with a juxtaposition of fine western tailoring mixed with lux vintage pieces and feminine detailing.”

Having made a splash at the 2022 National Finals Rodeo, this year’s shindig goal has become all about upstaging, well, themselves. “I’m not sure where to begin, but what we do this year absolutely must kick our ass from 2022. In my head, what we’ve conceptualized is epic. Will it turn out as glorious as I am imagining when push comes to shove? I haven’t a clue,” she continues.

But she goes on to divulge a few in-the-know tidbits. “Make sure to check in and read your Sunday Paper as we lay out our own NFR plans, talk rodeo fashion forecasting, throw in some styled sneak peeks, give hints as to who we are working with and so much more.”

Check back as we dive into Volume 01 of The Menasco Edit Sunday Paper just a little deeper, with all it has to offer. Up next, an early investigation into how Ralph Lauren's recent SS24 presentation at New York Fashion Week may very well shape the fashion at this year's National Finals Rodeo. Because nothing says Americana Glam like Ralph Lauren and Rodeo.

Happy Sunday reading.

HORSE & STYLE MAGAZINE: We'll Bring The Horses

HORSE & STYLE MAGAZINE | Behind The Brand | Written by Laurie Berglie

Horse & Style Magazine has always held a special place in our hearts, it's the equestrian-centric publication where founder Alli Addison initially got her start in the horse media world having produced a series of stories and content for the H&S Team. For their latest rebranded issue under a new and expanded team, we were approached by our dear friend and author Laurie Berglie about doing a Behind the Brand feature, and naturally, immediately said "yes!"

"The name's Alli, but you can call her Milton. Seriously, she doesn't mind. Fashionable, horse-obsessed, California-native Alli Addison has been behind @miltonmenasco, the wildly popular Instagram account, for almost a decade. What started as a way to visually compile the works of art created by her late great uncle Milton Menasco has now blossomed into a luxury lifestyle brand that's been embraced by both horse lovers and non-horse people alike. A sprinkle of english equestrian, a dash of western cowpoke, and a whole lot of horse girl energy were poured into the making of the Milton Menasco brand, and we have a feeling that with Alli at the helm, absolutely anything is possible."

Read the entire Q&A here (starting on page 34) as Laurie Berglie of Horse & Style Magazine dives into the humble beginnings of our little brand and what the future holds. Big surprise, it's filled with more collaborations and lots of horses.

Read the entire feature here.

COWGIRL MAGAZINE: Ahead Of The Curve, Milton Menasco Predicts Sporty Cowgirl Trend

COWGIRL MAGAZINE | Cowgirl Style | Written by Andrea Thorpe | Photography by Elizabeth Hay

We've been feeling sporty lately, so we were honored when Cowgirl Magazine took notice and whole heartedly agreed, Sporty Cowgirl is the next big thing. "Coastal Cowgirl has taken the crown in Summer 2023 fashion but what’s the next big thing? Milton Menasco, a California-based, Western brand has a hunch and we feel pretty good about it – enter Sporty Cowgirl."

Alli Addison of Milton Menasco explains the thought behind their upcoming collections based around the Sporty Cowgirl aesthetic:Coastal Cowgirl has certainly had a moment this season, but we’re gonna come out and say it, Sporty Cowgirl is THE next moment, and one that is here to stay. The Rise of the Sporty Cowgirl, an intersection of atheleisure and horse girl culture. “In the wake of the coastal cowgirl trend (no pun intended),” says Addison, “we wanted to present a series of collections and style direction that could transcend seasons, demographics, disciplines and beyond. The sporty aesthetic didn’t just feel current, it felt classic. I could see longevity in this direction,” she continues. “There is tremendous effort in what we do, as all brands can agree, and it would be our hope that years down the road you still reach for that favorite ball cap, those stand out pants, and that cozy well-worn sweater. We design and craft to stand the test of time.

How does the Sporty Cowgirl dress?

"We recently launched two new collections this month (Country Club by Milton Menasco and our collaboration collection SPORT – Milton Menasco x Street & Saddle) rooted in athleticism yet brimming with Western influence. Think tear away track pants with functioning black pearl snaps, high rise bike shorts and coordinating bralettes with western yoke details, oversized rugby sweaters with pearl snaps and exaggerated Western collars (lovingly referred to as the Rodeo Rugby), unisex ringer tees with vintage graphics and athletic icons, Country club inspired ball caps, Diamond tennis necklaces and so much more. Sport tech fabrics and hand crafted construction lend an approachable but elevated feel to the pieces."

The SPORT collaboration collection with Street & Saddle is best described as vintage athletic style with a Western twist, and the Country Club Collection embodies a club environment that is equal parts high brow and down home – cheeky, vintage-inspired and timelessly horse girl chic.

Read the entire feature here.

'COUNTRY CLUB' Cream Graphic Sweatshirt

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