COWGIRL MAGAZINE: Ahead Of The Curve, Milton Menasco Predicts Sporty Cowgirl Trend

COWGIRL MAGAZINE | Cowgirl Style | Written by Andrea Thorpe | Photography by Elizabeth Hay

We've been feeling sporty lately, so we were honored when Cowgirl Magazine took notice and whole heartedly agreed, Sporty Cowgirl is the next big thing. "Coastal Cowgirl has taken the crown in Summer 2023 fashion but what’s the next big thing? Milton Menasco, a California-based, Western brand has a hunch and we feel pretty good about it – enter Sporty Cowgirl."

Alli Addison of Milton Menasco explains the thought behind their upcoming collections based around the Sporty Cowgirl aesthetic:Coastal Cowgirl has certainly had a moment this season, but we’re gonna come out and say it, Sporty Cowgirl is THE next moment, and one that is here to stay. The Rise of the Sporty Cowgirl, an intersection of atheleisure and horse girl culture. “In the wake of the coastal cowgirl trend (no pun intended),” says Addison, “we wanted to present a series of collections and style direction that could transcend seasons, demographics, disciplines and beyond. The sporty aesthetic didn’t just feel current, it felt classic. I could see longevity in this direction,” she continues. “There is tremendous effort in what we do, as all brands can agree, and it would be our hope that years down the road you still reach for that favorite ball cap, those stand out pants, and that cozy well-worn sweater. We design and craft to stand the test of time.

How does the Sporty Cowgirl dress?

"We recently launched two new collections this month (Country Club by Milton Menasco and our collaboration collection SPORT – Milton Menasco x Street & Saddle) rooted in athleticism yet brimming with Western influence. Think tear away track pants with functioning black pearl snaps, high rise bike shorts and coordinating bralettes with western yoke details, oversized rugby sweaters with pearl snaps and exaggerated Western collars (lovingly referred to as the Rodeo Rugby), unisex ringer tees with vintage graphics and athletic icons, Country club inspired ball caps, Diamond tennis necklaces and so much more. Sport tech fabrics and hand crafted construction lend an approachable but elevated feel to the pieces."

The SPORT collaboration collection with Street & Saddle is best described as vintage athletic style with a Western twist, and the Country Club Collection embodies a club environment that is equal parts high brow and down home – cheeky, vintage-inspired and timelessly horse girl chic.

Read the entire feature here.

'COUNTRY CLUB' Cream Graphic Sweatshirt

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BEST IN SHOW

A Round Up of Horse Centric Commercials Worth Watching | Written by Milton Menasco

In honor of National Marketing Day (otherwise known as Super Bowl Sunday) we've rounded up a collection of the Marketing Department's finest from over the years, from Cat Herders to Lonely Minis..

'CAT HERDERS' by Electronic Data Systems premiered in 2000 at the XXXIV Super Bowl. We'd like to think of this marketing smash hit as being ahead of it's time, withmany of the lines by the 15+ cowboy actors being completely improvised. And let's not forget the 50+ cats involved, making this an unforgettable production.

'A LONELY LITTLE HORSE' by Amazon Prime was the brainchild of London-based marketing firm Joint and brilliantly set to Sonny and Cher's 'Little Man' track is easily one of the most memorable, and heartstring tugging, commercials to air.

GIFTS FOR YOUR LOVE

A Milton Menasco Valentines Day Gift Guide | Written by Morgan Edwards

As self-proclaimed suckers for love, we couldn't resist pulling together a short list of favorites to gift the loves of your life, including yourself. Here's our roundup of our top 10 gift-able goods to show your affection:

SHOP THE EDIT (clockwise from top left): Chestnut Pony Charm, Diamond Tennis Necklace, Cowgirls & Lovers Oversized Poster, American Cowboys by Anouk Krantz, MM x D&S Cowpoke Slippers, Floral Assault Mini Poster, Ivory Cowboy Boot Match Holder, Vintage Horse Tray and Palo Santo Bundle, American Equestrian Design by John Blackburn, Cowboys & Lovers Oversized Poster.

These oversized 24 x 36" posters say it all, no matter who and how you love. Printed in-house on 36lb matte poster stock, our oversized posters come rolled up and finished with a black grosgrain bow, ready for your framing and decorating pleasure. SHOP THE POSTERS.

Light it up and chill - get cozy with our cult-favorite MM x Dreamers & Schemers Cowpoke Emoji Slippers, vintage horse trays, intoxicating palo santo bundles and handmade cowboy boot match holders. All the essentials for a romantic night in, just add fire. SHOP THE GOODS.

For the horse lovers who have everything, add a book. Our collection of home library and coffee table objet d'art books continues to grow and are always a good idea when it comes to gifting. Consider Anouk Krantz' award-winning American Cowboys or the visually stimulating American Equestrian Design by John Blackburn and Nancy White. SHOP THE BOOKS.

Adornments that are undeniably charming, from our leather pony charms to the sparkling gold-plated diamond tennis necklace and the accessible art for all Floral Assault Mini Poster. Easy to give and easy to love. SHOP THE ADORNMENTS.