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SUNDAY PAPER: TAKE ME TO THE RODEO

THE MENASCO EDIT | Sunday Paper | Written by Milton Menasco and Photography by Elizabeth Hay

FINDING INSPIRATION FOR 2023 BY LOOKING BACK ON 2022'S NFR STYLING


Often times the best inspiration for style comes from the past. And this is especially true for how the Milton Menasco team is approaching the style lineup for the 2023 National Finals Rodeo. "We really learned last year what worked, what photographed well, and what resonated best with the community," says Alli Addison.


"We kept our looks confined to a neutral palette, with silhouettes and pieces rooted in timeless western elegance. We wanted ensembles that everyone could look back on in 50 years and be proud of, and still feel beautifully put together," she continues. Going into this current season that same mentality certainly applies. "We want our Menasco Girls this year to look classy, age appropriate, obviously on brand color wise, and true to our western values. If we can get a round of applause or a certificate of approval from one of our many western-rooted elders all while still inspiring a younger generation, then our work here is done!" she laughs.

For more inspiration take a look at the Milton Menasco 2022 TAKE ME TO THE RODEO Campaign, all beautifully photographed by Elizabeth Hay.


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